Rolls-Royce has officially entered off-road territory. Today, the Goodwood-based, Bayerische Motoren Werke AG brand debuted the $325,000 Cullinan, its first SUV.
Named after the largest diamond discovered to date, the vehicle is the latest in a long line of six-figure big rigs from the world’s most prestigious automakers. It is also one of the last major luxury automakers to add one: In April, Lamborghini unveiled its $200,000 Urus; Bentley showed its $200,000 Bentayga V8 late in 2017.
“At this point in the history of automotive design, SUVs have become homogenous and ubiquitous,” Giles Taylor, Rolls-Royce’s director of design, told reporters. “The label SUV is now applied to anything with a two-box silhouette and the least suggestion of going off tarmac.
In a series of YouTube videos created with National Geographic, the BMW Group crown jewel has been “tested to destruction” all over the planet. It has been expected to be among the bigger, more stately, luxury SUVs to arrive, but the automaker has released few details since announcing the vehicle three years ago.